Ass half-full

Steve Jobs might have pushed his fist up our asses elbow-deep yesterday when the iPhone went on sale by $200, but he’s proposing to make it up to us with a little cuddle.

In an open letter to customers on the the Apple Web site, Jobs says

“Even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

“Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store.”

$100 is probably the sales tax on what I want at the Apple store, but my friend suggested getting an iTunes gift card instead. Given that headphones and chargers go for $20 apiece and iPhone skins are $30ish, that’s about all you can buy in the retail store for that amount. But having the ability to buy some audiobooks or a few extra albums? The inflammation of my anus is slowly subsiding as he pulls out. …

One Lonely Response to Ass half-full

  1. Lachlan :

    That’s a smart move on their part- one of the reasons Apple peeps are loyal.